[About the eK! columnist]


alex r castro Alex R. Castro has been an adman all his professional life. Presently, he is a business director of Makati-based Jimenez Basic Advertising. His job has taken him around the world, training in New York, London, working in Asia and Australia, and living in Bangkok for 4 years. Yet, Mabalacat, his hometown, continues to be his favorite place on earth. So much so that in January 2006, he singlehandedly researched, wrote, designed, and published a book of his town's history, titled Scenes from a Bordertown & Other Views/Views from the Pampang & Other Scenes. The twin book also featured Pampanga-themed pictorial essays that previously saw print in his column for Sun.Star-Pampanga. When not writing advertising copy, he does consultancy work for the Center for Kapampangan Studies at Holy Angel University, collects antiques and books, and tends to his two cats, Uma and Pikachu. A true nerd, he received his Communications degree from St. Louis University in Baguio City and was named as one of the Philippines' Oustanding Students of Communications by the Broadcast Media Council and KBP (Kapisanan ng mga Broadcaster sa Pilipinas).

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